Teaching note for product 9B20M003.

In 2007, Trek Bicycles (Trek) entered the Indian market. Although Trek’s market share in India was small compared to its global presence, India held an important position in Trek’s global aspirations, and the country’s potential for growth drove Trek to enter that market. The company strongly believed in innovation and in delivering value to customers through a bundle of services and schemes. Trek operated in the country through a partnership with .....more

Founded in 2016, Critterati was India’s first luxury hotel for pets, located in one of the most prominent residential and commercial areas of Gurgaon, India. The basic philosophy of the hotel was that pets provided unconditional love to their owners, so they deserved more than just basic care in return. The number of customers visiting Critterati over the previous three years had increased consistently from 500 in the first year to 1,200 in the second .....more

Teaching note for product 9B20M042.

Care Unlimited was a start-up in Kolkata, India, engaged in providing support and services to elderly customers whose children lived far away. The venture, four years old, had garnered a clientele who strongly believed in supporting the well-being of their elderly parents. The start-up endeavoured to change the experience of old age by supporting its customers in various chores, and by meaningfully engaging them in the various activities they enjoyed. .....more

Teaching note for product 9B18M117.

In 2018, Neat and Clean Solutions (Neat and Clean), a cleaning services start-up in Gurgaon, India, had grown steadily in its 10 years of operations. Its founder realized the importance of building trust with clients and knew that modifying the cleaning process to suit Indian market conditions and the skill set of his team was critical to outsmarting the mounting competition in his industry. However, with an increase in population and the number of .....more

Teaching note for product 9B18M116.

In December 2016, the founder of Nukkad, The Chaitastic Teafe Pvt. Ltd. (Nukkad), an organized tea cafe retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafes based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed youths .....more

Teaching note for product 9B18A003.